About Chellarams
 
 
 
Kishinchand Chellaram
Ram Chellaram
 
 
Kishinchand Chellaram (hence the KC initials in our company logo), the late Founder, started his business from a textile shop in Chennai (Madras) in 1916. With an expansion plan in place and the first overseas office set up in Yokohama in 1918, the next decade saw the Kishinchand Chellaram Group become one of the leading trading companies in West Africa with branches across four continents.
 
With an international presence in retail, the Chellarams brand became equivalent to Leadership, Quality, Reliability, and Integrity as represented in our company logo (described below). Over time, Chellarams moved from retailing into wholesaling and manufacturing. The opening of Chellarams in The Gambia in 1958 was an important part of the Group’s international expansion.
 
With over 90 years of experience in Fast Moving Consumer Goods (FMCG),  we at Chellarams continue to grow our vast range of products and continuously improve on our current  operations to be a Leader in the marketplace, provide Quality products, always guarantee Reliability in our services, and conduct all our relationships with customers, suppliers, and employees with Integrity.
 
Mr. Ram T. Chellaram, grandson of Kishinchand Chellaram who entered the business in 1960, was the flag-bearer of the Chellaram legacy in The Gambia. It is now under the leadership of  Mr. Nitin R.Chellaram, Managing Director.                                                                            

Our Mission : To be the leader in the market for Fast Moving Consumer Goods
Our Values   : Leadership, Quality, Reliability, Integrity
 
Traditonally, the leader in an African tribe would carry an umbrella as a symbol of his status and leadership. Our company logo consists of three umbrellas. The umbrellas represent Quality, Reliability and Integrity coming together to enable us to be leaders in the market . Chellarams puts into actions its core company values of leadership and integrity by being involved in community affairs. Chellarams makes regular donations to local hospitals, technical institutions, and charitable organizations for women and children as well as sponsoring sporting events. Article from The Daily Observer, one of the leading national newspapers in The Gambia.

Below is an article from the leading national paper, The Daily Observer, in The Gambia. 		 
     
 
Chellarams donates to RVTH
Written by Lamin B Saidy   
Thursday, 23 March 2006
 
Nitin Chellaram, Managing Director of the Chellarams Company, recently donated foodstuffs to the tune of D10, 000, to the Royal Victoria Teaching Hospital. Speaking at the occasion, Mr Chellaram commended the staff members of the RVTH for the invaluable service rendered to the community, noting that the RVTH in its capacity as a teaching hospital, ensures the future health care needs of The Gambia, as it trains and prepares students for the task. He acknowledged that the country’s health sector has experienced a remarkable boost and development due to President Jammeh’s laudable initiatives.  He commended the government for its good policies and programmes. He mentioned that Chellarams is a food and drink distributor, which supplies food items to supermarkets, hotels, restaurants and individual customers.
 
Alieu Ngum, RVTH’s PRO, who received the donated items, thanked Chellarams for the gesture. He assured that the goods would be put to good use.
 

GAMBIA

NIGERIA

INDIA

UNITED KINGDOM